Kasih’s Story

Kasih is a bank agent in her 50s from a rural village in Indonesia who has built a strong reputation for reliability and trustworthiness. Before becoming an agent, she managed credit groups for clothing and mattresses and ran an Arisan group (a rotating savings and credit association), which gave her deep connections within the community. This involvement helped her promote financial services and maintain her standing as a trusted agent in the community.

Her role goes beyond typical agent duties; she advocates for loan approvals, even for those with poor credit scores. She is able to do this as the bank values her personal judgment and familiarity with the applicants' situations. Kasih’s dedication is further shown by her willingness to personally transport clients to the bank for account openings, where she uses her "VIP" agent status to expedite the process.

The incentives she receives for assisting with loan applications motivate her to seek out new customers and promote bank account openings. By demonstrating how to use the bank's app, she provides reassurance about payments and effectively educates customers, helping to onboard them into the digital financial system.

“The incentive for opening loan is quite good, because it’s not a one-time transaction. I’ll get the incentive both when the loan is disbursed and finished.” - Kasih