People
DiFi for All brings together stories from over 1,000 individuals across Bangladesh, India, Indonesia, and Uganda. This resource features 85 profiles that offer a glimpse into the diverse realities of financial inclusion. While not exhaustive, these narratives capture the breadth of experiences, showing how digital finance intertwines with daily life—shaped by needs, aspirations, challenges, support, resilience, and ingenuity.
Explore this resource in two ways: (1) Browse by age, gender, or location to find stories that match your interests below. (2) Discover archetypes reflecting behavioural patterns at different stages of digital financial journeys. ARCHETYPES
People profiles
🇧🇩 Afzer Hossain, 35, Agent 
Agents
🇧🇩 Afzer Hossain, 35, Agent
DFS agent
Male
Bangladesh
26 - 35
Peri-Urban
🇧🇩 Amatum Begum, 78, Homemaker
Bare-Bone Users
🇧🇩 Amatum Begum, 78, Homemaker
Homemaker
Female
Bangladesh
50+
Rural
🇮🇳 Amina Begum, 52, Shop Owner
Proxy Users
🇮🇳 Amina Begum, 52, Shop Owner
Shop Owner
Female
India
50+
Urban
🇧🇩 Bari Islam, 35, Business
Assisted Adopters
🇧🇩 Bari Islam, 35, Business
Business
Male
Bangladesh
36 - 50
Rural
🇧🇩 Bason Mia, 48, Business
Assisted Adopters
🇧🇩 Bason Mia, 48, Business
Business
Male
Bangladesh
36 - 50
Rural
🇮🇩 Bu Zahra, 36, Shop Owner
Savvy Adopters
🇮🇩 Bu Zahra, 36, Shop Owner
Shop Owner
Female
Indonesia
36 - 50
Peri-Urban
🇺🇬 Constance, 50, Shop Owner
Bare-Bone Users
🇺🇬 Constance, 50, Shop Owner
Shop Owner
Female
Uganda
50+
Urban
🇧🇩 Dilruba, 23, Domestic Worker
Assisted Adopters
🇧🇩 Dilruba, 23, Domestic Worker
Domestic Worker
Female
Bangladesh
18 - 25
Urban
🇮🇩 Ella, 42, Business woman
Fintech Champions
🇮🇩 Ella, 42, Business woman
Business woman
Female
Indonesia
36 - 50
Peri-Urban
🇮🇩 Hasna, 50, Domestic Worker
Cash-only Traditionalist
🇮🇩 Hasna, 50, Domestic Worker
Domestic Worker
Female
Indonesia
50+
Rural
🇮🇩 Juna, 28, Private Sector
Fintech Champions
🇮🇩 Juna, 28, Private Sector
Private Sector
Male
Indonesia
26 - 35
Peri-Urban
🇮🇩 Jundi, 31, Security Guard 
Fintech Champions
🇮🇩 Jundi, 31, Security Guard
Security Guard
Male
Indonesia
26 - 35
Peri-Urban
🇧🇩 Maliya Khatun, 29, Homemaker 
Bare-Bone Users
🇧🇩 Maliya Khatun, 29, Homemaker
Homemaker
Female
Bangladesh
26 - 35
Rural
🇮🇩 Mas Eri, 36, Screen Printer
DFS Dreamers
🇮🇩 Mas Eri, 36, Screen Printer
Screen Printer
Male
Indonesia
36 - 50
Rural
🇮🇳 Pawan, 35, Service Industry
DFS Dreamers
🇮🇳 Pawan, 35, Service Industry
Service Industry
Male
India
26 - 35
Urban
🇮🇩 Roni, Early 30s, Shop Owner
Lost Ties
🇮🇩 Roni, Early 30s, Shop Owner
Shop Owner
Male
Indonesia
26 - 35
Rural
🇮🇳 Roshni, 26, SHG Leader
Fintech Champions
🇮🇳 Roshni, 26, SHG Leader
SHG Leader
Female
India
26 - 35
Rural
🇧🇩 Shaila Bhanu, 52, Homemaker
Savvy Adopters
🇧🇩 Shaila Bhanu, 52, Homemaker
Homemaker
Female
Bangladesh
50+
Urban
🇮🇳 Shanti, 37, Shop Owner
Assisted Adopters
🇮🇳 Shanti, 37, Shop Owner
Shop Owner
Female
India
36 - 50
Rural
🇧🇩 Sureena Begum, 31, Homemaker
Assisted Adopters
🇧🇩 Sureena Begum, 31, Homemaker
Homemaker
Female
Bangladesh
26 - 35
Rural
🇧🇩 Taslima, 33, Loan Officer 
Fintech Champions
🇧🇩 Taslima, 33, Loan Officer
Loan Officer
Female
Bangladesh
26 - 35
Peri-Urban
🇺🇬 Wesonga, 25, Gig Worker
Fintech Champions
🇺🇬 Wesonga, 25, Gig Worker
Gig Worker
Male
Uganda
26 - 35
Urban
🇮🇳 Yash & Abhishek, mid 30s, Managers
Fintech Champions
🇮🇳 Yash & Abhishek, mid 30s, Managers
Managers
Male
India
36 - 50
Urban
🇮🇩 Yudha, 35, Shop Owner
Assisted Adopters
🇮🇩 Yudha, 35, Shop Owner
Shop Owner
Male
Indonesia
26 - 35
Urban
🇧🇩 Zahidul Bari, 42, Service Industry Worker
Assisted Adopters
🇧🇩 Zahidul Bari, 42, Service Industry Worker
Service Industry
Male
Bangladesh
36 - 50
Rural