Archetypes
These personal narratives reveal the human side of financial inclusion, highlighting the needs, aspirations, and struggles of individuals. They provide a deeper understanding of how digital finance intersects with real lives, uncovering gaps, barriers, and opportunities for meaningful change. We hope these stories inspire more relevant, practical, and empathetic approaches to designing for financial inclusion that are grounded in lived experiences.
Cash-only Traditionalist 
Cash-only Traditionalist
People who see no value in DFS and transact mainly in cash
Resilient Navigators
Resilient Navigators
People who power through DFS despite a variety of hurdles thrown their way
Bare-Bone Users 
Bare-Bone Users
People who only use DFS to receive money and transact in cash post this
Fintech Champions 
Fintech Champions
People who are not just savvy adopters of DFS but also advocates of DFS
