Archetypes
These personal narratives reveal the human side of financial inclusion, highlighting the needs, aspirations, and struggles of individuals. They provide a deeper understanding of how digital finance intersects with real lives, uncovering gaps, barriers, and opportunities for meaningful change. We hope these stories inspire more relevant, practical, and empathetic approaches to designing for financial inclusion that are grounded in lived experiences.
People who see no value in DFS and transact mainly in cash
People who want DFS but get stuck on the way
People who used DFS but stopped
People who power through DFS despite a variety of hurdles thrown their way
People who get and use DFS but only with support
People who only use DFS to receive money and transact in cash post this
People who manage to use DFS well as they have the skill set required
People who use DFS through other people’s accounts.
People who are not just savvy adopters of DFS but also advocates of DFS
People who formally facilitate onboarding and use of DFS in the community