Ellen’s Story
Ellen, a passionate kindergarten teacher, manages her finances using various financial applications like mobile banking, digital wallets, credit cards, up to digital lending. Her first experience with digital lending came when she found a television she liked at an electronics store. Though expensive, the store's lending service matched her financial capacity, making it an appealing option.
Given her experience, Ellen's cousin trusted her to help him apply for digital lending. Their close relationship and her positive experience with the service reassured him, making him confident that he could also use digital lending to finance smartphones for his children.
The onboarding process was quick, and Ellen fully assisted her cousin through each step, as he was less tech-savvy and only provided the necessary information. She even went the extra mile by accompanying him to the electronics store to pick up the smartphone, ensuring the redemption process went smoothly. Her support extended beyond the digital realm to the physical one as well.