People Archetypes Database

Cash-only Traditionalist

People who see no value in DFS and transact mainly in cash

DFS Dreamers

People who want DFS but get stuck on the way

Resilient Navigators

People who power through DFS despite a variety of hurdles thrown their way

Assisted Adopters

People who get and use DFS but only with support

Bare-Bone Users

People who only use DFS to receive money and transact in cash post this

Fintech Champions

People who are not just savvy adopters of DFS but also advocates of DFS

Savvy Adopters

People who manage to use DFS well as they have the skill set required

Proxy Users

People who use DFS through other people’s accounts.

Lost Ties

People who used DFS but stopped

Agents

People who formally facilitate onboarding and use of DFS in the community